Behaviour Change Essentials
Enhance your environment and conservation efforts with practical tools and cutting-edge research to.
Workshop overview
Zoos Victoria created a behaviour change tool called Connect-Understand-Act to underpin its award-winning conservation campaigns. The tool is grounded in social science and engages people on an environmental issue through their attitudes, knowledge and skills.In this workshop, you will learn how to create engaging and impactful initiatives and campaigns using Connect-Understand-Act:
- Learn the fundamentals of behaviour change
- Access practical tools that you can use right away
- Hear about the latest social science research
- See real and best-practice examples
- Get support for your personal context
- Network with other professional
Who should attend
If you are wanting to make a measurable difference through inspiring behaviour change in your organisation and/or community, this workshop is for you. Past participants include local government, not-for-profits, water and land management authorities, zoos and aquariums, and consultancy firms.
Inclusions
This workshop includes:
- Admission to Melbourne Zoo
- Tea and coffee
- Connect-Understand-Act Toolkit
- Handout with further reading
- Certificate of completion
You are welcome to bring your own food or purchase onsite at one of the Zoo’s outlets.
About the facilitators
The Community Conservation team brings extensive expertise in community engagement, environmental sustainability and wildlife conservation. They are specialists in facilitating pro-conservation behaviours through Zoos Victoria’s award-winning campaigns and education programs. With strong backgrounds in social science, zoology, animal behaviour and adult training, their work has galvanised communities to take meaningful action both in Australia and overseas.
Testimonials
"Having the clear steps of designing a campaign is super practical but also super impactful. It's going to make us more conscious of how we engage stakeholders moving forward," – Matt (works in sustainability)
"Great course. No time wasted, straight to the point, solid examples and very professional!" – Carolyn (works in tourism)
"Understanding how to break down a campaign to ensure it really hit target audiences and markets is a really great take-away," – Liz (works in natural resources management)